The platform is rolling out a new feature that enables them to cut down on the quantity of AI-made media appearing in their streams. This step comes as the company revealed that it presently contains more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale rollout. This shift coincides with a increase in AI-generated material, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately one in 10 of the quickest rising video streams on a competing service primarily display clips produced artificially. A large amount of this material is considered “AI slop”, a term for substandard, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the ability to increase or decrease of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
The service announced that there are now 1.3bn videos on its network labeled as artificially created. Overall, over 100 m media items are submitted to the service every day, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of AI content they see by accessing the content preference option in the app and picking the AI content topic. Additional categories that currently be adjusted under the filter include politics, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules require content makers to label “realistic” AI-generated content, and it forbids harmful deepfakes of public figures or crisis events. Any believable AI video that is unmarked can be taken down under its terms of service.
Additionally, the platform will from now on attach an AI-generated tag to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2m awareness program for professionals and institutions to produce learning resources about responsible artificial intelligence. This project will support non-profit groups dedicated to educating computer science.
Platform Protection
TikTok has defended its moderation strategy, following debate over plans to lay off hundreds of review team members in the UK. TikTok is expected to reduce a significant number of roles in its user protection department in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive explained that people-led review would continue to be important, but AI can safeguard staff by eliminating the most distressing content ahead of it is viewed by staff. The company announced a notable drop in disturbing and violent content reviewed by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
